🏆 SPAIN ARE WORLD CHAMPIONS — SHOP JERSEYS, BALLS & FAN GEAR
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July 15, 2026 9 min read
By Ben MacRae, founder of Goal Kick Soccer (authorized soccer specialty retailer since 2001) and head men's soccer coach, 2023 NJCAA national champions. I buy Premier League kits and the official match ball straight from adidas and Puma, and I watch this league the way I scout opponents. Here's an honest read on the 2026/27 season: who's set up to win it, which transfers actually matter, and what to grab before kickoff.
If you're getting your bearings before the 2026/27 Premier League season starts on August 22, this preview covers what changed over the summer. A new champion defends its crown, nearly half the league starts under a new manager, big transfers reshaped the top six, and three new clubs came up. Here's the lay of the land, plus in-stock kits for every contender and the official ball of the season.
The short version: Arsenal are the team to beat, and everyone chasing them made a major change over the summer. That's what makes this season hard to call. Four of the five clubs most likely to challenge are breaking in a new manager, a new spine, or both.
| Club | 2026/27 Manager | The Case For Them |
|---|---|---|
| Arsenal | Mikel Arteta | Reigning champions; led the table 238 days last season and kept the group together. |
| Manchester City | Enzo Maresca (new) | Finished second; rebuilding around a club-record signing as the post-Guardiola era begins. |
| Liverpool | Andoni Iraola (new) | Huge fan base and resources, but a down year and a squad in transition after key exits. |
| Manchester United | Michael Carrick | Third last season after a strong finish; now with Carrick installed permanently. |
| Aston Villa | Unai Emery | Europa League winners and back in the Champions League; Emery keeps overachieving. |
Arsenal finally got over the line, winning the 2025/26 title with a game to spare and holding first place for most of the season. The tricky part now is one Arteta hasn't faced: defending a title. They kept their core and made center-back Piero Hincapié's loan permanent, so the group that won it is largely intact.
Manchester City enter a new era. Guardiola's decade in charge is over, and former Leicester and Chelsea boss Enzo Maresca has taken the job on a three-year deal. City backed the rebuild with the biggest move of the window (more on that below), so second place last season reads more like a reset than a decline.
Liverpool are the wild card. They slipped to fifth, then made the surprise call to part with Arne Slot barely a year after he won the league, handing the reins to Andoni Iraola, whose Bournemouth teams pressed as hard as anyone. With Mohamed Salah, Ibrahima Konaté and Andy Robertson all gone, this is a genuine transition, and how fast Iraola's ideas take hold will decide their season.
Manchester United quietly put together a strong second half under Michael Carrick, finished third, and made him permanent. Aston Villa won the Europa League and qualified for the Champions League again under Unai Emery, so never count them out.
Plenty of names changed shirts this summer, but a handful genuinely shift the balance of the season. The window runs late, with deadline day on September 1, so squads are still taking shape, but the big pieces are already in place.
This is the real headline of the summer. A joint-record seven clubs begin the season with a new manager, and the moves at the top reset expectations. Pep Guardiola walked away from Manchester City after ten years and 20 trophies, with Enzo Maresca stepping in. Liverpool made the boldest call of all, sacking Arne Slot only a year after he won the league and hiring Andoni Iraola from Bournemouth. Chelsea brought in Xabi Alonso off the back of his work at Bayer Leverkusen and Real Madrid, while Manchester United confirmed Michael Carrick permanently after his caretaker spell earned a third-place finish.
Further down, Marco Rose took over at Bournemouth, Pierre Sage at Crystal Palace, Oliver Glasner moved to Nottingham Forest, Gary O'Neil landed at Ipswich, and Álvaro Arbeloa got the Fulham job. It's the biggest single-summer turnover in the dugout in over a decade, which means a lot of new ideas arrive at once.
Three familiar problems and three fresh faces. Coventry City are back in the top flight after 25 years, their longest absence in the Premier League era, with Frank Lampard in charge. Ipswich Town return after just one season away, and Hull City are back after nine years. They replace Wolves, Burnley and West Ham, who went down last season. West Ham's relegation on 39 points was the highest total for a relegated side since 2010/11.
Two housekeeping notes worth knowing as a fan: front-of-shirt gambling sponsors are banned starting this season, so a few shirts look different, and the league swapped its old profit and sustainability rules for a new Squad Cost Ratio system that caps spending as a share of revenue.
Coach's read: promoted clubs have had a brutal time lately, with several years running where all three went straight back down. Last season Sunderland and Leeds finally broke that streak and stayed up. If you're picking a newcomer to follow, watch how quickly they add Premier League-level depth in the first weeks of the window. The ones who survive almost always do their business early.
New season, new kits. Below is a run through the clubs most likely to be in the mix, with the in-stock jerseys and fan gear we carry from adidas and Puma. Everything here was live and in a usable size run as of this week.
This Season's Kit
adidas Men's Arsenal FC 26/27 Home Jersey
$99.99
For the Gunners fan who wants the actual 26/27 kit, in stock S through XL.
Shop Arsenal Home
Title Celebration
adidas Men's Arsenal Champions 25/26 Tee
$35.00
Marks Arsenal's first league title in 22 years, for the fan who wants the moment on a shirt.
Shop Champions Tee
Match Day Warmup
adidas Men's Arsenal Pre-Match Jersey
$59.99
The Labrum London warmup shirt the players wear before kickoff, for the Gunners fan who wants the match day look at a mid price. In stock S through XL.
Shop Arsenal Prematch
Home Kit
Puma Men's Manchester City Home Jersey
$60.00
The classic sky blue for City fans, in stock S through 2XL.
Shop City Home
Match Day Warmup
Puma Men's Manchester City Prematch Jersey
$34.99
A lighter option for fans who want the warmup look without the full kit price.
Shop City Prematch
Everyday Tee
Puma Men's Manchester City Ftblculture Tee
$30.00
A casual crest tee for wearing the club on non-match days.
Shop City Tee
Home Kit
adidas Men's Liverpool FC Home Jersey
$70.00
Anfield red for the fan starting the Iraola era, in stock S through XL.
Shop LFC Home
Away Kit
adidas Men's Liverpool FC Away Jersey
$70.00
The road look for Reds fans, with a deep size run from S to 2XL.
Shop LFC Away
Everyday Tee
adidas Men's Liverpool FC DNA Graphic Tee
$30.00
A casual cotton tee for fans who want the crest without a full jersey.
Shop LFC Tee
Home Kit
adidas Men's Manchester United Home Jersey
$70.00
United's home red for the fan who wants the current kit, in stock S through 2XL.
Shop United Home
Away Kit
adidas Men's Manchester United Away Jersey
$100.00
The white away shirt with a throwback nod, for the collector fan.
Shop United Away
Budget Pick
adidas Men's Manchester United Pre-Match Shirt
$39.99
The wallet-friendly way into United gear, stocked deep in M and L.
Shop United Prematch
Home Kit
adidas Men's Newcastle United FC Home Jersey
$70.00
The famous black-and-white stripes for Magpies fans, in stock S through 2XL.
Shop Newcastle Home
Away Kit
adidas Men's Newcastle United FC Away Jersey
$100.00
The green road kit for the fan who wants something different from the stripes.
Shop Newcastle Away
For Kids
adidas Youth Newcastle United FC Home Jersey
$53.00
The home kit sized for young fans, in youth M through XL.
Shop Youth Home
Match Day Warmup
adidas Men's Aston Villa FC Pre-Match Jersey
$70.00
The warmup shirt for Villa fans, in stock S through XL.
Shop Villa Jersey
Everyday Tee
adidas Men's Aston Villa FC DNA Tee
$35.00
A soft cotton crest tee for wearing the club any day of the week.
Shop Villa Tee
Layer Up
adidas Men's Aston Villa FC DNA Track Top
$70.00
A lightweight layer for cooler match days, in S, M and 2XL.
Shop Villa Track TopFollowing another club? See every team we carry in the Premier League jerseys & fan gear hub, or shop the Arsenal and Man City title-race gear in one place.
One piece of kit ties every match together: the ball. Puma is the Premier League's official ball supplier, and the Stellar Nitro Ultimate is the ball at the center of every top-flight fixture this season. It's built to FIFA Quality Pro standard, the highest certification there is, and it's the same ball you'll see on TV every weekend.
Official 2026/27 Premier League Match Ball
PUMA Stellar Nitro Ultimate Premier League 26/27 Official Match Ball
$150.00
The genuine article: the size 5, FIFA Quality Pro ball used in the Premier League this season, for the player, coach or collector who wants the real thing. In stock now, and the kind of ball that sells through once the season is underway.
Shop the Match BallWant a training ball or a mini for the price-conscious buyer? See the full range of Puma Orbita soccer balls, from a $15 mini up to match level.
We've been an authorized soccer specialty retailer since 2001, carrying adidas and Puma alongside New Balance, Joma, Diadora, Under Armour, Xara and more. Every item on this page ships from real stock in our Iowa warehouse, with free shipping over $85 and 30-day returns. Not sure on jersey sizing between youth and adult cuts? Reach out and we'll get you into the right size the first time.
Jerseys, training tops and fan gear for every club we carry, in stock and ready to ship before kickoff.
Shop All Premier League GearThe 2026/27 Premier League season kicks off on Saturday, August 22, 2026. That's about a week later than a normal season, moved back to give players extra recovery time after the 2026 World Cup final on July 19. The transfer window stays open until September 1.
Arsenal won the 2025/26 Premier League with 85 points, finishing seven clear of Manchester City. It was the club's fourth league title and first in 22 years, sealed with a game to spare under manager Mikel Arteta.
Coventry City, Ipswich Town and Hull City came up from the Championship. Coventry return after a 25-year absence, Ipswich after just one season away, and Hull after nine years. They replaced Wolves, Burnley and West Ham, who were relegated last season.
A joint-record seven clubs start with a new manager. The headline changes: Enzo Maresca replaced Pep Guardiola at Manchester City, Andoni Iraola took over at Liverpool, and Xabi Alonso arrived at Chelsea. Bournemouth, Crystal Palace, Ipswich, Nottingham Forest and Fulham also made changes.
The official match ball for the 2026/27 Premier League is the PUMA Stellar Nitro Ultimate, built to FIFA Quality Pro standard. It's the ball used in every top-flight fixture this season, and retail versions carry the same size 5 construction fans see on TV.